15+ Free SMTP Server | Best SMTP Service Providers in 2021

SMTP is the set of procedures, rules, and principles to send emails/messages to an email server. SMTP stands for Simple Mail Transfer Protocol. Most development frameworks support SMTP protocol. So, there is no need to install additional libraries to get the SMTP protocol.

Following is a handpicked list of Top SMTP Service Providers with their popular features and website links. The list contains both open source (free) and commercial (paid) software.

Best Free SMTP Service Providers

Name Key Feature Link
Elastic Email • Learn from your reports and get smarter.
• Test and improve for better results.
Learn More
Sendinblue • This is a tool that helps you to automate your marketing messages.
• It provides detailed statistics of your mails.
Learn More
SendPulse • Sending Messages through the SMTP Relay
• Email Effectiveness reports
Learn More
SMTP2GO • Avoid arbitrary throttling
• Stay out of spam folders
Learn More
SMTPProvider • It allows you to view the delivery report with ease.
• It offers security through an SSL connection.
Learn More

1) Elastic Email

Elastic Email is a full-service SMTP service provider for email marketing. This tool helps you to automatically avoid duplicate addresses. It has an advanced algorithm that allows you to find invalid emails. This tool provides detailed statistics. You can scale to more than 100 million emails per month.

Features:

Pricing Plans: Two pricing plans


2) Sendinblue

Sendinblue is a SaaS SMTP service provider solution for email marketing automation. It helps you to manage your customers using your current CRM. You can use this tool to set up your email campaign with custom design, engagement, and transactional messages delivery.

Features:

Pricing plans: Four pricing plans


3) SendPulse

SendPulse is an SMTP service provider that allows you to send transactional emails to your list of subscribers from the website, CRM, and other third-party applications. It is a multi-channel platform. You can leverage the presence of multiple marketing tools in a single system.

SendPulse allows you to get email automation, performance evaluation metrics, multiple communication channels like email, SMS, Facebook messenger, etc.

Features:

Pricing plans: Three pricing plans


4) SMTP2GO

SMTP2GO allows you to send beautiful newsletters and provides a powerful API. It is used for sending transactional emails with no monthly commitments and limits. This SMTP software also allows you to test emails against spam filters.

Features:

Pricing Plan: Three plans


5) SMTPProvider

SMTPProvider is an email management and delivery software. It offers marketing emails, transactional emails, and individual emailing. This tool allows you to view the delivery report with ease.

Features:

Pricing Plans: Three pricing plans


6) GreenArrow

The GreenArrow Engine provides an infrastructure that helps sending email for maximum delivery, throughput, and reporting. It allows you to target subscribers in your Mailing lists who match a set of requirements.

Features:

Pricing Plans: Two pricing plans:


7) Mandrill

Mandrill is an email API specifically developed for Mailchimp users. You can use it to send data-driven emails, including personalized and e-commerce messages. It helps you with email campaigns by a custom solution using API. This tool automatically converts HTML into a text version.

Features:

Pricing plans: Three pricing plans

Link:https://mailchimp.com/features/transactional-email/


8) Mailjet

Mailjet is an SMTP service provider that enables you to track transactional and marketing emails via SMTP, API, etc. You can create responsive emails using email builders. It helps you to convert your company's email data into segments.

Features:

Pricing plans: Three pricing plans:

Link:https://www.mailjet.com/


9) Mailgun

Mailgun is a popular SMTP service provider. They offer powerful APIs to send transactional emails. It is easy to use tool which you can integrate with a WordPress website, whether you have an eCommerce store or a membership website.

Features:

Pricing plans: Three pricing plans:

Link:https://www.mailgun.com/


10) Postmark

Postmark is an SMTP service providing company that helps you to deliver and track transactional emails. This tool provides 45 days of full content history and statistics. You also get a detailed report for mail open and clicks.

Features:

Pricing plans: Three main pricing plans:

Link:https://postmarkapp.com/smtp-service


11) TurboSMTP

TurboSMTP is another leading SMTP service provider that allows sending newsletter campaigns directly to your user's inbox. This SMTP service provider offers multi-language customer support 24/7 via email, support ticket, phone, and live chat.

Features:

Pricing plans: Three pricing plans:

Link:https://www.serversmtp.com/


12) Amazon SES

Amazon SES is a cloud-based SMTP service provider company that is widely used to send bulk emails. You can integrate this tool with your existing applications. This SMTP service provider helps you to keep your customers updated by sending automated emails.

Features:

Pricing plans: (As per selected plan)

Link:https://aws.amazon.com/ses/


13) SMTP

SMTP provides powerful email delivery services that enable you to send and track high volume emails effortlessly. You can integrate this tool with your email marketing campaign and CRM for sending bulk emails. You can also integrate it with WordPress.

Features:

Pricing plans: Four pricing plans,

Link:https://www.smtp.com/


14) SparkPost

SparkPost is a predictive email intelligence platform. It helps you to optimize email performance with unprecedented data visibility. You can use this tool to monitor Email campaigns and manage the responses.

Features:

Pricing plans:

Link:https://www.sparkpost.com/powermta/


15) Mailify

Mailify is the latest SMTP service provider that offers a drag-and-drop editor, which allows you to design attractive emails within a few minutes. This SMTP service provider has an automation technology which helps you to automate your certain email marketing tasks.

Features:

Pricing plans: (You can ask for the customized plan)

Link:https://www.mailify.com/bulkmail/create/responsive


16) Inboxroad

Inboxroad is a fast-growing SMTP service provider. This SMTP provides tools that meet all the criteria of an exceptional email marketing solution.

Features:

Pricing plans: Three pricing plans :

Link: https://inboxroad.com/


17) SendGrid

SendGrid is an SMTP email service that allows you to send and receive bulk emails without managing an SMTP server. This SMTP service is easy to set up and works with any WordPress website, and offers excellent scalability.

Features:

Pricing plans: Two pricing plans:

Link:https://sendgrid.com/solutions/email-api/smtp-service/


18) Pepipost

Pepipost is a cloud-based SMTP service provider that enables you to send emails in bulk. You can use it to connect to your eCommerce platform or apps. This tool allows you to integrate with marketing tools.

Features:

Pricing plans: Five pricing plans

FAQ:

❓ What is an SMTP?

SMTP stands for Simple Mail Transfer Protocol. It is the set of procedures, rules and principles to send emails/messages to an email server. Most development frameworks support SMTP. Therefore, there is no need to install additional libraries to get the SMTP protocol.

✔️ Why do you need an SMTP Service?

Here are the reasons of using SMTP service:

  • Helps to send more Emails per hour
  • SMTP servers help to save money by ensuring maximum email delivery
  • Helps you to keep your email list private and secure
  • Allows users to add custom features to their Email campaign
  • Supports Bulk Email Sending

⚡ What is the Can-Spam Act?

The CAN-SPAM Act is a cyber law that sets the rules for commercial Email, that gives recipients the right to stop sending messages and emailing them, and spells out tough penalties for violations.

However, it does not only apply to bulk Email. It also includes commercial messages, which the law defines as "any email message". The primary purpose is the commercial advertisement or promotion of a commercial product or service.

It also includes Email, which promotes content on commercial websites. The law makes no exception for B2B Emails. For example, a message to former customers announcing new service or product lines must comply with the law.

❓ What is Send Time Optimization (STO)?

Send Time Optimization (STO) is a method that uses data science to determine when your contacts are likely to engage and send your email marketing message at that time.

Here are important things that you should know before starting this process:

  • Based on your plan, you may not have access to Send Time Optimization. First, you should know what features are included in each plan.
  • You can use Send Time Optimization for plain-text, A/B testing, and multivariate email types. However, this feature is not available in automated emails.
  • You should use this method only when five hours left in a day in the time zone set for the account.

💻 How to select an SMTP Provider?

You should look at the following parameters while selecting an SMTP service provider:

  • Deliverability: A robust server infrastructure and proven delivery rate helps you to ensure that all your transactional and commercial messages reach to the recipient.
  • Delivery speed: Delivery speed is the number of emails sent per unit of time (minute/ hours). It is important to have a high delivery speed if your email list is large.
  • Dedicated IP: It is important that the SMTP provider assigns you a dedicated IP so that any spamming activity done on any other shared IP does not affect your deliverability.
  • Bounce back handling: A high number of consistent bounce back can hurt your email marketing campaign. To reduce this, your site should have a good sign-up form, regular updated information, and most important, regularly schedule your emails.
  • Feedback loops: A Feedback Loop (FBL) is a service offered by some ISPs that tracks the activity when a subscriber hits the spam or junk button in their inbox and notifies to senders. It is provided to aid senders in keeping the clean contact list.
  • Tracking: You should also make sure that your email service provides has a consolidated dashboard with all the statistics you need. For example: clicks, open rates, bounces, unsubscribes, and an option for social sharing.
  • Customization: It should provide the power if you want to change feature of a template so you can make it your own.
  • Define your budget: The last but probably most vital thing you need to look before selecting the email service provider is budget. While you have an option for selecting low, medium, and enterprise-level providers, selecting the right one for your needs helps you to lower the cost and ensures high Return On Investment (ROI) while still delivering the functionality you need.

✔️ What is email deliverability, and why is it important?

Email deliverability is the ability to deliver emails to subscribers' inboxes. It is important because some email marketers gauge the likelihood of their email campaigns reaching their subscribers' inboxes.

For example, if you send 100 emails, and 50 emails didn't reach to subscribers due to IP reputation, catch-all, stale emails, high bounces, etc. reasons, your open rate is already down by 50%.

Email deliverability is determined by the email delivery parameters like ISPs, throttling, bounces, spam issues and bulking.

⚡ What are SPF, DKIM, and DMARC records?

  • SPF (Sender Policy Framework) is a protocol for validating email, which is designed to find and block email spoofing.
  • DKIM (Domain Keys Identified Mail) is a method for authenticating email. It enables receivers to know that the email which was sent to them is authorized by the domain author.
  • DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a protocol for email authentication. It is specifically designed to give email owners the ability to safeguard their domain from unauthorized use.

It is also important to set SPF, DKIM, and DMARC for your email accounts to avoid spoofing and spam.

 

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