eCommerce Testing: How to Test an E-Commerce Website

What is Ecommerce Testing?

eCommerce testing is defined as testing of an eCommerce (online shopping) application. It helps in the prevention of errors and adds value to the product by ensuring conformity to client requirements.

The objective of testing is to ensure

• Software reliability
• Software quality
• System Assurance
• Optimum performance and capacity utilization

Setting up an E-commerce system is a complex process and subject to many market-specific variables. To maintain the integrity of the E Commerce system, testing becomes compulsory

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In this tutorial, you will learn,

• Types of Testing for E-commerce System
• Performance testing- a top priority in E-commerce
• Useful Tools for Mapping E-commerce Site
• Challenges of E-commerce Testing

Types of Testing for E-commerce System

A common type of testing included into e commerce system is

Performance testing- a top priority in E-commerce

Just delay about 250 milliseconds of a page load time, is what keeps your customer going to your competitor. Retail giant Walmart overhaul their site speed and noticed an increase of 2% in visitor's conversion rate and revenue by 1%.

Performance of your site depends on these factors

• Throughput
  • Request per second
  • Transactions per minute
  • Executions per click
• Response Time
  • Duration of a task
  • Seconds per click
  • Page Load
  • DNS Lookup
  • Length of time between click and seeing page

Useful Tools for Mapping E-commerce Site

• UsabilityHub: UsabilityHub's user testing platform and research panel help you improve the UX of your apps and websites. Get feedback from real people.
• HotJar: It shows the most clicked and unclicked zones of sites by visitors
• FiveSecondTest: This tool ensures that your message is communicated as effectively as possible, in just five seconds it tells what a person recalls about your website design
• Feng-GUI: It simulates the human vision during the first five seconds and predicts what a real human would most likely look at
• Optimizely: It enables you to test track, clicks, conversions or anything else that matters to e-commerce business

Challenges of E-commerce Testing

• Compliance with security guidelines to safeguard customer data and identity
• Compliance with accessibility standards to support multi-lingual markets and business regions
• End to end testing and test management for large e-commerce transformation programs
• Scalability and reliability of applications

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